Semiannual Jumbo Sale

For a limited time, Save 20% on Semi di Lino, Lisse Design, and Yellow Professional jumbo size shampoos, conditioners, and hair masks.

Gift Sets: Extra 15% OFF

Your favorite gift sets at an additional discount!

Enter the code: EXTRA15 at checkout

*While supplies last.

Remove, Cleanse, and Tone

Save 20% when you bundle

Includes: Biphasic Micellar Water 250ml, Universal Cleansing Milk 250ml, and Youth Enhancing Revitalizing Toner 250ml

Semi di Lino Cristalli Ornament: Extra 15% OFF

Hurry, last call for this limited edition!

Enter the code: EXTRA15 at checkout

*While Supplies Last.

NEW Keratin Therapy Lisse Design

Safe, incredibly high-performing, and entirely flexible. The Lisse Design smoothing system combines safety and excellent performance and is the right solution for all your smoothing needs.

Alfaparf Milano Professional

Here for YOU and Your Hair.

Salon quality, professional hair care products made to fit all your hair needs. Italian luxury. Beauty for all.

OLOS

Clean. Green. Italian.


A green skincare brand committed to taking care of YOU, your skin, and the planet.

360 Degree sustainability because going green is a choice. Are you in?

DIBI Milano

BEAUTY IN A METHOD

Innovative products and technologies, combined with over 40 years of experience in professional cosmetics. Ready to enhance your skin's beauty with DIBI Milano? Your beauty in expert hands.

Yellow Professional

Smart professional beauty. Simple happiness.

A professional quality hair care brand that offers smart, simple beauty that's accessible to everyone. Shiny Yellow ahead...

Our Values

United by Beauty

Professional experience, Italian luxury, universal beauty

An Italian company with a beautiful story, and over forty years of innovation, quality and excellence in the hair and skincare industry to deliver only the highest quality products to all beauty lovers.

Curiosity

Being a global company allows us to share ideas and knowledge from clients and partners of different cultures and walks of life.

Italian Dynamism

Creativity and practicality, industriousness and style, enthusiasm, and professionalism. From Milan, the beating heart of Europe, we can give a fresh perspective on tomorrow’s trends.

Innovation

Continuously researching products and services capable of improving what we offer for our customers.

Inclusivity

To us, inclusivity is not only a value, but something we work into everything we do.

Individuality

Understanding our customers needs, and helping them to express their unique beauty.

Quality

Premium products made with only the best ingredients to keep you hair and skin healthy.

Your Italian House of Beauty

@ShopAlfaparfUSA

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