For a limited time, Save 20% on Semi di Lino, Lisse Design, and Yellow Professional jumbo size shampoos, conditioners, and hair masks.
Semiannual Jumbo Sale
Gift Sets: Extra 15% OFF
Your favorite gift sets at an additional discount!
Enter the code: EXTRA15 at checkout
*While supplies last.
Remove, Cleanse, and Tone
Save 20% when you bundle
Includes: Biphasic Micellar Water 250ml, Universal Cleansing Milk 250ml, and Youth Enhancing Revitalizing Toner 250ml
Semi di Lino Cristalli Ornament: Extra 15% OFF
Hurry, last call for this limited edition!
Enter the code: EXTRA15 at checkout
*While Supplies Last.
NEW Keratin Therapy Lisse Design
Safe, incredibly high-performing, and entirely flexible. The Lisse Design smoothing system combines safety and excellent performance and is the right solution for all your smoothing needs.
Alfaparf Milano Professional
Here for YOU and Your Hair.
Salon quality, professional hair care products made to fit all your hair needs. Italian luxury. Beauty for all.
OLOS
Clean. Green. Italian.
A green skincare brand committed to taking care of YOU, your skin, and the planet.
360 Degree sustainability because going green is a choice. Are you in?
DIBI Milano
BEAUTY IN A METHOD
Innovative products and technologies, combined with over 40 years of experience in professional cosmetics. Ready to enhance your skin's beauty with DIBI Milano? Your beauty in expert hands.
Yellow Professional
Smart professional beauty. Simple happiness.
A professional quality hair care brand that offers smart, simple beauty that's accessible to everyone. Shiny Yellow ahead...
Our Values
United by Beauty
Professional experience, Italian luxury, universal beauty
An Italian company with a beautiful story, and over forty years of innovation, quality and excellence in the hair and skincare industry to deliver only the highest quality products to all beauty lovers.
Curiosity
Being a global company allows us to share ideas and knowledge from clients and partners of different cultures and walks of life.
Italian Dynamism
Creativity and practicality, industriousness and style, enthusiasm, and professionalism. From Milan, the beating heart of Europe, we can give a fresh perspective on tomorrow’s trends.
Innovation
Continuously researching products and services capable of improving what we offer for our customers.
Inclusivity
To us, inclusivity is not only a value, but something we work into everything we do.
Individuality
Understanding our customers needs, and helping them to express their unique beauty.
Quality
Premium products made with only the best ingredients to keep you hair and skin healthy.
Faves + Best Sellers
Serums + Oils
Sublime Cristalli Liquidi, 30 ml
Buy now
Masks
Moisture Nutritive Hair Mask
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Shampoo
Lisse Design Keratin Therapy Maintenance Shampoo
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Serum
Age Method Concentrated Youth Capsules
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Creams
Lift Creator Super Intensive Rich Cream
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Creams
Filler Code "Miracle" Filler + Plumping Cream
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Serum
Youth-Enhancing Fluid Concentrate
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Cleanser
Biphasic Micellar Water
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Exfoliants + Scrubs
Renewing Scrub with Microspheres
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Shampoo
Moisture Nutritive Sulfate Free Shampoo
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Pre-Styling
Reparative Anti-Breakage Fluid
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Pre-Styling
Smooth Smoothing Cream
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Serum
Lift Creator Anti-Wrinkle Peptide Concentrate
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Pre-Styling
Style Stories Thermal Protector
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Styling
Yellow Professional Extra Hold Styling Gel
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Shampoo
Moisture Nutritive Sulfate Free Shampoo Travel Size
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Shampoo
Keratin Therapy Lisse Design Maintenance Shampoo
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Your Italian House of Beauty
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