Hair Trend Alert: The Hydro Bob

Hair Trend Alert: The Hydro Bob

The Hydro Bob is gearing up to be the hottest trend of the summer.

Photo by Andrew Nice of Glide Cinema.


It’s no secret that bobs are having a MAJOR moment right now, and this summer, we're predicting they'll be the go-to style for chic, glossy hair. In fact, celebrity hair stylist and Alfaparf Milano Brand Ambassador Mark Townsend recently told Popsugar that he plans to be cutting bobs all season long! Enter our latest obsession - the Hydro Bob: a classic bob cut that's all about shine and sophistication. Unlike the wet look, which can be a bit messy, the Hydro Bob is defined, polished, and oh-so-glamorous.

The beauty of the Hydro Bob is that it suits everyone! Whether your bob is sleek and sharp, layered, or a little shaggy, this style is guaranteed to turn heads. It works beautifully on straight, wavy, and curly bobs alike, so no one has to miss out on the fun of this new hair trend.


The Semi di Lino Smoothing line is perfect for styling your Hydro Bob




Styling Secrets

Now, onto the fun part – styling your Hydro Bob! 

  • Start by prepping damp hair with Semi di Lino Smoothing Oil from Alfaparf Milano, a favorite of celebrity stylist and Alfaparf Milano Brand Ambassador Mark Townsend. This will seal the hair cuticle and amp up the shine factor. 
  • After blow-drying, use a flat iron to smooth out any volume and create a sleek finish. Next, apply a generous amount of Semi di Lino Smoothing Cream throughout your hair, focusing on each section to ensure full coverage. 
  • For that extra sleekness around the ears, try Semi di Lino Diamond Extraordinary All-in-1 Fluid – it's perfect for defining your part and taming flyaways. 
  • Finish off your look with a spritz of Alfaparf Milano Sublime Cristalli Spray for unbeatable shine and polish. Mark Townsend says he “loves how much shine this spray gives the hair and you need LOTS of shine for the hydro bob!”


With these styling tips and a touch of Semi di Lino magic, you'll be rocking the Hydro Bob like a pro in no time!