Shop Alfaparf USA | Buy Alfaparf Milano, Dibi Milano, Olos and Yellow

12 Days of Savings

Unlock a new promotion each day at 12:00 pm est.

*Starts December 1, 2022, and expires December 13, 2022. While supplies last.

Don't wait to shop for earlier promotions as items in your cart might sell out.

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The Holiday Shop is Officially Open!

Get set for the season with limited edition gift sets for every beauty lover on your list.

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NEW Keratin Therapy Lisse Design

Safe, incredibly high-performing, and entirely flexible. The Lisse Design smoothing system combines safety and excellent performance and is the right solution for all your smoothing needs.

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Alfaparf Milano Professional

Here for YOU and Your Hair.

Salon quality, professional hair care products made to fit all your hair needs. Italian luxury. Beauty for all.

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OLOS

Clean. Green. Italian.

A green skincare brand committed to taking care of YOU, your skin, and the planet.

360 Degree sustainability because going green is a choice. Are you in?

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DIBI Milano

BEAUTY IN A METHOD

Innovative products and technologies, combined with over 40 years of experience in professional cosmetics. Ready to enhance your skin's beauty with DIBI Milano? Your beauty in expert hands.

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Yellow Professional

Smart professional beauty. Simple happiness.

A professional quality hair care brand that offers smart, simple beauty that's accessible to everyone. Shiny Yellow ahead...

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Our Values

United by Beauty

Professional experience, Italian luxury, universal beauty

An Italian company with a beautiful story, and over forty years of innovation, quality and excellence in the hair and skincare industry to deliver only the highest quality products to all beauty lovers.

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Curiosity

Being a global company allows us to share ideas and knowledge from clients and partners of different cultures and walks of life.

Italian Dynamism

Creativity and practicality, industriousness and style, enthusiasm, and professionalism. From Milan, the beating heart of Europe, we can give a fresh perspective on tomorrow’s trends.

Innovation

Continuously researching products and services capable of improving what we offer for our customers.

Inclusivity

To us, inclusivity is not only a value, but something we work into everything we do.

Individuality

Understanding our customers needs, and helping them to express their unique beauty.

Quality

Premium products made with only the best ingredients to keep you hair and skin healthy.

Hair

Skin