Save now on Semi di Lino travel size minis!
Avaible in Diamond Illuminating, Moisture Nutritive and Reconstruction Reparative.
$5 Minis
2 For $36
Combine your favorite Semi di Lino leave-ins, fluids, sprays, and tonics.
Save 25% on a customized pre-styling bundle!
Curls Multi-Benefit Hair Oil
For a limited time, Save 30% on this multi-action hair oil that nourishes and hydrates wavy and curly hair.
Gift Sets: Extra 15% OFF
Your favorite gift sets at an additional discount!
Enter the code: EXTRA15 at checkout
*While supplies last.
NEW Keratin Therapy Lisse Design
Safe, incredibly high-performing, and entirely flexible. The Lisse Design smoothing system combines safety and excellent performance and is the right solution for all your smoothing needs.
Alfaparf Milano Professional
Here for YOU and Your Hair.
Salon quality, professional hair care products made to fit all your hair needs. Italian luxury. Beauty for all.
Yellow Professional
Smart professional beauty. Simple happiness.
A professional quality hair care brand that offers smart, simple beauty that's accessible to everyone. Shiny Yellow ahead...
Our Values
United by Beauty
Professional experience, Italian luxury, universal beauty
An Italian company with a beautiful story, and over forty years of innovation, quality and excellence in the hair and skincare industry to deliver only the highest quality products to all beauty lovers.
Curiosity
Being a global company allows us to share ideas and knowledge from clients and partners of different cultures and walks of life.
Italian Dynamism
Creativity and practicality, industriousness and style, enthusiasm, and professionalism. From Milan, the beating heart of Europe, we can give a fresh perspective on tomorrow’s trends.
Innovation
Continuously researching products and services capable of improving what we offer for our customers.
Inclusivity
To us, inclusivity is not only a value, but something we work into everything we do.
Individuality
Understanding our customers needs, and helping them to express their unique beauty.
Quality
Premium products made with only the best ingredients to keep you hair and skin healthy.
Faves + Best Sellers
Serums + Oils
Sublime Cristalli Liquidi, 30 ml
Buy now
Masks
Moisture Nutritive Hair Mask
Buy now
Serum
Age Method Concentrated Youth Capsules
Buy now
Creams
Lift Creator Super Intensive Rich Cream
Buy now
Creams
Filler Code "Miracle" Filler + Plumping Cream
Buy now
Serum
Youth-Enhancing Fluid Concentrate
Buy now
Cleanser
Biphasic Micellar Water
Buy now
Exfoliants + Scrubs
Renewing Scrub with Microspheres
Buy now
Shampoo
Moisture Nutritive Sulfate Free Shampoo
Buy now
Pre-Styling
Reparative Anti-Breakage Fluid
Buy now
Pre-Styling
Smooth Smoothing Cream
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Serum
Lift Creator Anti-Wrinkle Peptide Concentrate
Buy now
Pre-Styling
Style Stories Thermal Protector
Buy now
Styling
Yellow Professional Extra Hold Styling Gel
Buy now
Shampoo
Moisture Nutritive Sulfate Free Shampoo Travel Size
Buy now
Shampoo
Keratin Therapy Lisse Design Maintenance Shampoo
Buy now
Your Italian House of Beauty
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